Good to Great

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内容简介：

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The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards

Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative...

目录预览：

​ Good to Great
Cover
Title Page
Dedication
Contents
Preface
Chapter 1 - Good is the Enemy of Great
Chapter 2 - Level 5 Leadership
Chapter 3 - First Who . . . Then What
Chapter 4 - Confront The Brutal Facts (Yet Never Lose Faith)
Chapter 5 - The Hedgehog Concept - (Simplicity within the Three Circles)
Chapter 6 - A Culture of Discipline
Chapter 7 - Technology Accelerators
Chapter 8 - The Flywheel and The Doom Loop
Chapter 9 - From Good To Great To Built To Last
Epilogue - Frequently Asked Question